Addis Huyler is the founder and Chief Executive Officer of SIDDA Communications Group, Ltd. He manages projects, consults with clients regarding creative vision and approach, and coaches team members to successfully plan and execute creative development. Specializing in providing low-cost, high-impact marketing programs for small-to-medium-sized companies, SIDDA boasted marquis clients, Commonwealth Bank, Bahamas Red Cross and The Bahamas Hotel and Tourism Association .
Additionally, Addis is responsible for establishing some of the most recognizable brands in the Bahamian marketplace; The Original Memory Book and The Bahamian Icon Awards. In 2012, Addis published Faithful Servant; Reflections on the life of the late Bishop Michael Hartley Eldon; his first book under the SIDDA umbrella.
Prior to forming SIDDA, Addis worked as a project manager and marketing consultant for BusinessLore Group and Gelignite Communications in Atlanta, GA. There, he served as the Deputy National Press Secretary for the 100 Black Men of America, Inc. and the Assistant Marketing Director for the Bank of America Atlanta Football Classic. He is the founding editor of the Classic Insider magazine established in 2007; an event publication still in circulation today.
Addis has a Bachelor of Arts degree in Interpersonal and Organizational Communications from The University of North Carolina at Chapel Hill. He is a former professional Track and Field Athlete and Bahamas National Team member. He is currently a member of the United States National Association of Black Journalists (N.A.B.J.). Addis also served as a Board Director of the Bahamas Hotel and Tourism Association currently sits on the advisory boards for TWD Athletics, Pauline Davis’ Project Success and the Erin Brown Foundation.